Infinity
Restaurant, Karaoke, Club Infinity (Bryansk, Russia)
General information
The "Karl Balling" restaurant chain is a concept of gastronomic establishments that combines European culinary traditions with an innovative approach. As part of the project, three restaurants were launched in Moscow and two or more in Kazakhstan, including the well-known establishments "Bierhaus" and "Russian Feast."
The project encompassed the full cycle of restaurant creation from scratch — from concept development and location selection to staff recruitment, training, marketing campaigns, and operational management.
The project encompassed the full cycle of restaurant creation from scratch — from concept development and location selection to staff recruitment, training, marketing campaigns, and operational management.
Key features of the establishment
| Infinity is a unique establishment in Bryansk, combining an Italian restaurant, karaoke, and a club. The project resulted from a large-scale rebranding that transformed a regular nightclub into a stylish and versatile space for relaxation. |
Key implementation aspects
- RedesignA complete interior update in line with the concept of an Italian restaurant and premium karaoke club.
- Development of a new menuIntroduction of refined Italian dishes with a focus on quality and the gastronomic experience.
- Marketing and promotionA complete overhaul of the marketing strategy, including both online and offline promotion.
- Staff trainingPreparation of the general manager, selection, and training of the staff team.
- Opening strategyLaunch of internal and external marketing, building a customer base, and promoting the new concept in the market.
Project results
The project was completed in six months, creating a unique establishment that combines gastronomic pleasure, karaoke atmosphere, and club dynamics. Infinity has become a new hotspot for residents and visitors of Bryansk.
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