IQcookconsult — intelligence that prepares your success
With over 25 years of experience in the services and hospitality sector, we focus on the development and implementation of key processes and culture necessary for the success of your business.
IqCook
Our company is pleased to offer its services to all clients, regardless of their background or life experience.
We are especially proud to be able to assist the Russian-speaking community, which has been or is currently abroad at different points in their lives.
We understand your needs and value your experience, offering a personalized approach and quality service.
We are especially proud to be able to assist the Russian-speaking community, which has been or is currently abroad at different points in their lives.
We understand your needs and value your experience, offering a personalized approach and quality service.
At the same time, our services remain universal and are perfectly suited for a wide range of clients seeking a reliable partner to solve their challenges.
Our experience in launching the restaurant business ensures the desired results. Our team includes specialists in development, management, service, staff, analytics, marketing, and design.
We strive to create a comfortable and open atmosphere for everyone who chooses us.
Our experience in launching the restaurant business ensures the desired results. Our team includes specialists in development, management, service, staff, analytics, marketing, and design.
We strive to create a comfortable and open atmosphere for everyone who chooses us.
Assessment
We conduct a comprehensive diagnosis to identify new opportunities for growth, while preserving the uniqueness of your business and ensuring a vibrant and memorable experience for your guests.
Planning
We offer a clear action plan to achieve the set goals.
Implementation
It includes staff selection and training, as well as ongoing marketing activities that prepare the audience and create conditions for a "soft" launch.
Result
Effective launch!
Statistics
- 70%New restaurants close within the first three years without professional assistance.
- 50%With consulting support, the likelihood of a restaurant's successful operation increases by 30-50%.
Our experience
Iberostar hotels in Montenegro
Iberostar Slavija Montenegro
Restaurant chain "Karl Balling" Moscow
Karl Balling
Restaurant, Karaoke, Club Infinity (Bryansk, Russia)
Infinity
Neke Sarayı Marriage Palace and Resto Club "Premier" (Kazakhstan)
Palace of Marriage Nekе-Sarayı
Team
Web Designer
Semyon Kunavin
Human Resources Specialist
Maria Volkova
Analyst
Ekaterina Yasyulenis
HR
Yana Rozhnova
Developer
Roman Bernetsyan
HR
Tatyana Lopatina
Marketer
Nikolai Kosachev
Business Development Manager
Sergey Mikhalsky
Executive chef
Samvel Khachaturyan
Interior Designer
Ilnara Shulaeva
List of services
Innovative menu solutions that stimulate appetite and turn it into profit.
Your menu is the key to your restaurant’s consistent popularity.
The IQcookconsult team develops signature dishes that will attract your guests and make them return again and again. Each dish undergoes professional testing to ensure ease of preparation and maximize kitchen efficiency. These custom menus combine recipe development with a thematic concept, keeping your establishment fresh and relevant.
Your menu is the key to your restaurant’s consistent popularity.
The IQcookconsult team develops signature dishes that will attract your guests and make them return again and again. Each dish undergoes professional testing to ensure ease of preparation and maximize kitchen efficiency. These custom menus combine recipe development with a thematic concept, keeping your establishment fresh and relevant.
Complex systems working in harmony for the perfect experience for your guests.
PROPERTY AND OPERATION MANAGEMENT
We ensure the flawless operation of all systems to create an excellent experience for your guests. Our team not only optimizes processes for efficient operations but also trains staff to ensure these improvements benefit the long-term future.
Our services include:
PROPERTY AND OPERATION MANAGEMENT
We ensure the flawless operation of all systems to create an excellent experience for your guests. Our team not only optimizes processes for efficient operations but also trains staff to ensure these improvements benefit the long-term future.
Our services include:
- Staff selection
- Consulting on atmosphere and interior design
- Kitchen operations consulting and technology modernization
- Optimizing interaction between kitchen and bar
- Quality control and process standardization
- Improving delivery logistics
Development of branding and marketing strategies, including goal setting, task formulation, budget creation, web design, and optimization. Setting up and integrating third-party platforms: social media, loyalty programs, newsletter distribution, gift card management, online order organization, synchronization with a wide network of directories and delivery services.
Want to expand, increase profits, or save your restaurant? It all starts with evaluating your goals and opportunities. TV shows won’t give you the full answer, and guesses are too costly. After analysis, we will develop an action plan and help you implement it to make your restaurant profitable again.
Grow
Transitioning to new levels—from a single restaurant to a chain or national scale—requires a systematic approach. We will implement structures tailored to your business to ensure steady growth.
Improve
Working hard but earning low? If the profit is less than 10%, we will help you significantly increase it.
Save
When the business is on the brink, finding a solution is tough. We will identify key decisions, implement them with you, and bring your restaurant back to the path of success.
Grow
Transitioning to new levels—from a single restaurant to a chain or national scale—requires a systematic approach. We will implement structures tailored to your business to ensure steady growth.
Improve
Working hard but earning low? If the profit is less than 10%, we will help you significantly increase it.
Save
When the business is on the brink, finding a solution is tough. We will identify key decisions, implement them with you, and bring your restaurant back to the path of success.
We offer a full range of services for recruiting and selecting staff for the restaurant business worldwide, including:
We search for specialists for our clients using our own extensive candidate database, as well as through established professional connections with employees from leading restaurant chains and companies. Our team’s reputation allows us to receive recommendations from top industry experts, significantly speeding up the process and improving its quality.
Our goal is to find the right people who will become the driving force behind your business and help you reach new heights.
- Top managers and senior and middle-level executives
- Line staff for premium segment restaurants
- Professional development programs for staff
We search for specialists for our clients using our own extensive candidate database, as well as through established professional connections with employees from leading restaurant chains and companies. Our team’s reputation allows us to receive recommendations from top industry experts, significantly speeding up the process and improving its quality.
Our goal is to find the right people who will become the driving force behind your business and help you reach new heights.
Get the “FULLCOST” bonus.
By using our service, you will gain access to our unique app for calculating the food cost of your business.
-
Full cost accounting of food products - Overall cost reduction by up to 25%
- An intuitive interface for ease of use
Follow the successes of our team.
Projects that our team is currently working on
Upcoming projects
03.2025 — On the Burger
04.2025 — Dark Kitchen, Japanese Cuisine, Los Angeles
07.2025 — Ukrainian Cuisine
04.2025 — Dark Kitchen, Japanese Cuisine, Los Angeles
07.2025 — Ukrainian Cuisine
Crowdfunding: Opportunities for investors and startups
Join us to reach new heights together and create value for the future!
We are pleased to present you with a unique opportunity to become part of a dynamically growing company that implements projects with high growth potential and sustainable profitability. Our team brings together professionals ready to bring ambitious ideas to life and ensure a high level of efficiency at every stage of the work.
By investing in our projects, you not only become partners but also participants in creating innovative solutions that meet market demands and stay ahead of trends. We offer transparent collaboration terms, reliable risk management, and a long-term growth strategy.
By investing in our projects, you not only become partners but also participants in creating innovative solutions that meet market demands and stay ahead of trends. We offer transparent collaboration terms, reliable risk management, and a long-term growth strategy.
Application form
Cooperation with a consulting agency is an investment in a successful start and sustainable development of your restaurant!
© 2025 IqCook
Experience: 27 years in the restaurant business, working in more than 20 restaurants.
Production Organization and Control: Menu formation, planning and purchasing raw materials, quality control of cooking and storage processes.
Staff Management: Staff training, implementing changes, developing motivational programs, managing a team of over 600 people.
Operational and Financial Management: Planning restaurant operations and needs, controlling financial indicators, adhering to pricing policies, ensuring competitiveness.
Standards Control: Knowledge of technological processes and equipment, adherence to sanitary standards.
Production Organization and Control: Menu formation, planning and purchasing raw materials, quality control of cooking and storage processes.
Staff Management: Staff training, implementing changes, developing motivational programs, managing a team of over 600 people.
Operational and Financial Management: Planning restaurant operations and needs, controlling financial indicators, adhering to pricing policies, ensuring competitiveness.
Standards Control: Knowledge of technological processes and equipment, adherence to sanitary standards.
Achievements:
2007 — Russian BBQ Championship in three categories:
"Meat dish" — 1st place
"Fish dish" — 3rd place
People's Choice Award.
2008 — Participant in the Russian Culinary Championship.
Service "PIR 2008" — "Italian dessert"
2009 — Open Russian Championship in Culinary Arts as part of the International Culinary Salon "World of Restaurants."
Nomination — "New Russian Cuisine"
2011 — National Guild of Chefs
2025 — International Culinary Union
2007 — Russian BBQ Championship in three categories:
"Meat dish" — 1st place
"Fish dish" — 3rd place
People's Choice Award.
2008 — Participant in the Russian Culinary Championship.
Service "PIR 2008" — "Italian dessert"
2009 — Open Russian Championship in Culinary Arts as part of the International Culinary Salon "World of Restaurants."
Nomination — "New Russian Cuisine"
2011 — National Guild of Chefs
2025 — International Culinary Union
Head Chef
Samvel Khachaturyan
Experience: 20 years
A results-oriented HR professional with extensive experience in IT, executive recruitment, talent management, and operational personnel management.
Specialist in the development and implementation of recruitment strategies, building cohesive teams, and optimizing personnel management processes to increase employee retention and productivity. Proven track record in mass hiring, staff training, and engaging employees in initiatives that foster organizational growth and strengthen the HR brand.
Successfully launched several retail divisions, created efficient hiring funnels, and implemented strategies that reduced staff turnover. Expanded several IT communities. Helped a startup grow during its early stages.
A results-oriented HR professional with extensive experience in IT, executive recruitment, talent management, and operational personnel management.
Specialist in the development and implementation of recruitment strategies, building cohesive teams, and optimizing personnel management processes to increase employee retention and productivity. Proven track record in mass hiring, staff training, and engaging employees in initiatives that foster organizational growth and strengthen the HR brand.
Successfully launched several retail divisions, created efficient hiring funnels, and implemented strategies that reduced staff turnover. Expanded several IT communities. Helped a startup grow during its early stages.
HR Manager
Yana Rozhnova
Experience: 25 years
Expert in personnel management and development, career and team coach, business trainer.
Specialization:
Achievements:
Expert in personnel management and development, career and team coach, business trainer.
Specialization:
- Building HR strategies for companies, forming effective teams, establishing business processes in personnel management, creating motivation systems, and systematizing company documentation.
- Developing systems within a company: setting up adaptation, assessment, and training processes for employees.
- Conducting training sessions, strategic meetings, team coaching, and career coaching.
Achievements:
- Founded a consulting agency focused on helping clients optimize personnel management through the implementation of modern employee management tools, systems, and processes.
- Organized a professional community for HR specialists, "HR Club."
- Opened and launched a large hotel-retail-entertainment complex in the region.
HR Manager
Tatyana Lopatina
Experience: over 10 years
Analysis of inventory levels
Analysis of KPI metrics for management
Calculation of employees' bonus portions
Expense control, assistance in forming time sheets, P&L, and payroll
Consolidation of data from various sources
Development of reports and improvement of existing ones, their automation for reporting periods as needed
Training and consulting users, creating user manuals, assisting in the setup of standard and universal reports
Assistance in preparing presentations
Financial model for a restaurant franchise
Analysis of inventory levels
Analysis of KPI metrics for management
Calculation of employees' bonus portions
Expense control, assistance in forming time sheets, P&L, and payroll
Consolidation of data from various sources
Development of reports and improvement of existing ones, their automation for reporting periods as needed
Training and consulting users, creating user manuals, assisting in the setup of standard and universal reports
Assistance in preparing presentations
Financial model for a restaurant franchise
Analyst
Ekaterina Yasyulenis
Experience: over 15 years
Experience in sales and product marketing in Russian and international companies for more than 15 years
Expertise in creating and executing short- and long-term commercial strategies, forming and developing teams for specific tasks, and successfully identifying and developing new markets
Creation from scratch of a complete cycle for the implementation of new product lines and system software products (SW)
Participation in the establishment of specialized enterprises for new directions
Experience in global development as a director/head of sales at the level of an international corporation and support for the implementation of a digital specialized training platform
Experience in sales and product marketing in Russian and international companies for more than 15 years
Expertise in creating and executing short- and long-term commercial strategies, forming and developing teams for specific tasks, and successfully identifying and developing new markets
Creation from scratch of a complete cycle for the implementation of new product lines and system software products (SW)
Participation in the establishment of specialized enterprises for new directions
Experience in global development as a director/head of sales at the level of an international corporation and support for the implementation of a digital specialized training platform
Marketer
Nikolai Kosachev
Experience: over 4 years
Software Engineer
Profile
Dedicated software engineer with 4 years of comprehensive experience in front-end and mobile application development. Proven expertise in building robust web and mobile applications using modern JavaScript technologies. Experience in creating scalable, user-centric solutions across various industries, including healthcare, gaming, utilities, and cloud services.
Key skills:
Software Engineer
Profile
Dedicated software engineer with 4 years of comprehensive experience in front-end and mobile application development. Proven expertise in building robust web and mobile applications using modern JavaScript technologies. Experience in creating scalable, user-centric solutions across various industries, including healthcare, gaming, utilities, and cloud services.
Key skills:
- HTML / CSS / SCSS
- JavaScript / TypeScript
- React JS
- GQL and Apollo JS
- Styled-components
- Ant Design
- Git
- NPM
- Docker
- Next JS
- React Native
- Webpack
- Redux, Toolkit
- Material UI
- Native Base
- Tailwind CSS
- Figma
- Jira
Developer
Roman Bernetsyan
Experience: 10 years
Experienced specialist in operational management, business development, and promotion with over 10 years of experience in B2B and B2C sales.
Expert in implementing strategies for physical and digital products.
Possess deep expertise in building effective business processes, scaling projects, and enhancing brand competitiveness.
Experienced specialist in operational management, business development, and promotion with over 10 years of experience in B2B and B2C sales.
Expert in implementing strategies for physical and digital products.
Possess deep expertise in building effective business processes, scaling projects, and enhancing brand competitiveness.
Business Development Manager
Sergey Mikhalsky
Organization of social network management.
Corporate identity
• Identity: logo, fonts, colors, graphic techniques
• Printed media: packaging, menu, etc.
• Social network design
• Guideline
Brandbook
The Brand’s book, which records the corporate identity and its use. Brandbook content: mission, values, philosophy, positioning, USP, communication strategy, slogan and its variations.
Corporate identity
• Identity: logo, fonts, colors, graphic techniques
• Printed media: packaging, menu, etc.
• Social network design
• Guideline
Brandbook
The Brand’s book, which records the corporate identity and its use. Brandbook content: mission, values, philosophy, positioning, USP, communication strategy, slogan and its variations.
CMM Manager
Lana Li
Creating a Cohesive Brand
Conceptual Ideation
Bar
Management Accounting Setup
Front Office Setup
Service Training: in the format of calls, study materials, and exams.
Conceptual Ideation
- Development of a relevant concept, protection of the product idea, visualization, guest profile, and behavioral model
- SWOT analysis
- Creative proposals
- Description of key areas and their functionality
Bar
- Menu development: technical specifications
- Consultation on equipment, raw materials, and other products
- Recording a video course for baristas
- Consultation: bar ergonomics in a video call format
Management Accounting Setup
Front Office Setup
Service Training: in the format of calls, study materials, and exams.
Service Manager
Dmitry Li
Experience: 13 years
Expert in personnel selection and management with 13 years of experience
Key Competencies:
Thanks to an individual approach and high expertise, 80% of clients return for new employees.
Expert in personnel selection and management with 13 years of experience
Key Competencies:
- Creation and optimization of HR processes—building effective departments in over 80 startups and leading companies (banking sector, IT, retail, manufacturing)
- Searching and selecting specialists—personally conducted over 100,000 interviews and closed 30,000+ vacancies with teams
- Development of corporate culture—employee adaptation, mentoring, motivation, and creating a strong team culture
- Training and development of specialists—instructor in HR management disciplines (TGU, Eduson)
- Searching for rare and in-demand IT specialists—recruiting professionals for technology companies
Thanks to an individual approach and high expertise, 80% of clients return for new employees.
Human Resources Specialist
Maria Volkova
1. Development of Visual Interface Design
2. User Experience (UX) Design
3. Working with Tools and Technologies
4. Website Creation and Setup on Tilda
5. SEO Setup for Websites
6. Adaptive and Responsive Design
7. Working with Graphic Elements and Animation
8. Team Collaboration
9. Testing and Refinement
- Creating aesthetically pleasing and user-friendly interfaces (UI)
- Selecting color palettes, fonts, graphic elements, and icons
- Developing design systems and guidelines for style unification
2. User Experience (UX) Design
- Creating wireframes and prototypes to understand page structure
- Developing user scenarios and navigation
- Optimizing user pathways to enhance convenience and conversion
3. Working with Tools and Technologies
- Figma—designing layouts, developing interactive prototypes, collaborating with the team
- Adobe Photoshop—image processing, graphic creation, retouching, working with textures
- AI tools (Midjourney, DALL·E, ChatGPT, Runway)—image generation, task automation, speeding up content work
4. Website Creation and Setup on Tilda
- Developing websites from scratch or based on templates
- Setting up Zero Block for unique designs
- Integrating animations, interactive elements, feedback forms, and CRM
- Connecting domains, setting up analytics, and integrating third-party services
5. SEO Setup for Websites
- Optimizing titles, meta tags, and image alt tags
- Improving website loading speed
- Setting up responsiveness and usability for mobile devices
- Connecting and configuring Yandex.Webmaster and Google Search Console
- Optimizing website structure and internal linking for better indexing
6. Adaptive and Responsive Design
- Developing interfaces that display correctly on different devices (desktop, tablet, mobile)
- Creating adaptive grids and breakpoints for layout flexibility
7. Working with Graphic Elements and Animation
- Creating interactive elements (hover effects, animations)
- Developing micro-interactions to enhance UX
8. Team Collaboration
- Interacting with developers for layout handoff and design implementation control
- Collaborating with marketers and copywriters to shape the visual style of content
9. Testing and Refinement
- Checking the final product for compliance with the layout
- Analyzing user behavior and refining design based on feedback
Web Designer
Semyon Kunavin
Interior design specialist: from concept development to consistent implementation.
The main stages of work:
1. Creating a specific concept and corporate identity in the interior.
2. Perform all necessary measurements.
3. Development of a functional, stylish and ergonomically designed space with realistic 3D visualization of the future interior.
4. Selection of materials based on current trends and the customer's budget.
5. Development of design and working documentation for the construction team.
The main stages of work:
1. Creating a specific concept and corporate identity in the interior.
2. Perform all necessary measurements.
3. Development of a functional, stylish and ergonomically designed space with realistic 3D visualization of the future interior.
4. Selection of materials based on current trends and the customer's budget.
5. Development of design and working documentation for the construction team.
Interior designer
Ilnara Shulaeva
